Here’s some good weekend reading… The Editors Weblog has a piece on how mobiles will affect newspapers (“according to Visiongain, by 2008, 89% of brands in Europe will use SMS & MMS to reach their audience and 1/3 will spend more than 10% of their marketing budgets on the mobile channel”) and the different ways newspapers can work on mobile phones (“Making money from premium rate services such as ringtone downloads or entry to competitions; Using SMS or MMS as a communication method to readers; Providing newspaper content on mobile phones through internet/WAP”).
There’s also a way they can improve the knowledge of their readers habits….”They used a
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