eMarketer reports podcast advertising (podvertising) could be the next “big thing,” driven by a proliferation of podcast distribution and viewing mechanisms. Against this backdrop, the market research firm predicts podvertising spending will grow fivefold in the next five years, skyrocketing from just $80 million in 2006 (up from a mere $3.1 million in 2005) to $400 million in 2011.
Granted, many podcasts still have less than 50,000 downloaders, and most have far fewer, but that doesn’t mean there isn’t an advertising opportunity
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