Google’s PR Flub


Every now and then, Google does something to remind us all that despite its awesome market cap, in many ways it’s still a company learning the ropes of the new businesses its search success drags it into. The latest such gaffe, of course, is its slow and ineffective response to illegal video uploads on its YouTube property, where Google has been skooled by the big media companies in an impressive PR assault. The good news? Google’s flub could mean opportunity for startups who could help Google improve its anti-piracy efforts more quickly than a home-baked solution. Continue reading

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