India TV To Offer Live Streaming Of Content On Its Website; But Digital Strategy Still Not In Place

Hindi language TV network, India TV, plans to start live streaming of TV content on its website indiatvnews.com early next month. The site has been in beta for a while. The site will essentially offer live streaming of India TV content (thanks to JumpTV platform), and also access to archives. It is not going to be a general news site like CNN.com. India TV CEO Chintamani Rao told Exchange4Media.com that

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