Can Microsoft’s PlayReady DRM Technology Kick-Start Mobile Content On The Move?

Microsoft certainly thinks so. Tech Digest features an interview with Jim Alkove, Microsoft’s Senior Director Technical Strategy, who puts the DRM scheme into perceptive. Much of the interview reads as a primer on the technology, but it’s valuable to have straight answers from the source. PlayReady, which is referred to an an access technology,” supports a range of business models, including subscriptions, rentals, purchases, pay-per-view and preview, for a wide variety of content types well beyond music and video. It will be available in the first half of this year for device implementations, and Alkove expects “we

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