Battle for the iPhone — Truce


We’ve been waiting for word on the iPhone battle all day, but here it is, a tiny statement delivered after hours. Cisco and Apple just put out a release that basically says the companies have reached an agreement over the iPhone trademark. The statement is scant on details, but here you go:

Under the agreement, both companies are free to use the “iPhone” trademark on their products throughout the world. Both companies acknowledge the trademark ownership rights that have been granted, and each side will dismiss any pending actions regarding the trademark. In addition, Cisco and Apple will explore opportunities for interoperability in the areas of security, and consumer and enterprise communications. Other terms of the agreement are confidential.

No mention of any kind of financial settlement. Interestingly enough, it sounds like interoperability isn’t guaranteed based on the wording of the agreement, and it just says that the companies “will explore opportunities for interoperability.” Does that mean Cisco got the short end of the stick? Though, without knowing more it’s hard to determine if this is a good deal for both companies or not.



Its all about “Unified Communications”.

Cisco knows that Apple iPhone will be a hit. High Schoolers I have talked to are just lining up for the June launch of Apple iPhone.
Business folks want the phone for Gizmo appeal and to tout the new cool device.

Who is lining up for Cisco’s iPhone? none. zip.

Cisco is fast becoming a leader in Unified communications. Their IP Telephony Advanced Technology is going great guns. They have lined up alliances with Nokia for dual-mode phone (Wi-Fi + cellular).

It only makes sense to extend the unified communications capability to a Apple iPhone.

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