Malaysian Newspaper Gets Mobile & Personal With Motorola

Malaysia’s newspaper, The Star Publications Bhd, has partnered with Motorola to offer users access to news and updates from The Star Online. The service – which uses Moto’s SCREEN3 service – pushes content to users’ idle screens, effectively enabling a zero-click to content experience. The service also learns over time to personalize content according to the preferences of the individual user (and by monitoring the stories users read and the ones they reject).

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