Intel, Yoshimoto Buy Total of Four Percent Stake in Faith

In a complicated transaction, Intel Capital and Yoshimoto Kogyo, Japan’s biggest talent shop, have invested in Faith, the mobile and online content provider….last week Faith’s U.S. arm Moderati was sold to Bellrock Media, also backed by Intel and Yoshimoto.
Intel Capital will have a 2.6 percent stake and Yoshimoto a 1.5 percent stake in Faith, as part of this deal, and based on Faith’s closing price on Friday of 21,580 yen and its outstanding shares of 1.196 million, Intel’s stake would be worth 671 million yen ($5.62 million) and Yoshimoto’s would be worth 387 million yen ($3.23 million).
Some other cross-deals: Faith has taken a 12.4 percent stake in Yoshimoto Group service provider Fandango. Meanwhile, Yoshimoto has agreed to buy a 4.6 percent stake in Giga Networks, a Faith Group content provider that plans to broadcast content featuring Yoshimoto talent to mobile device users.
Through Bellrock, Faith plans to cooperate with Yoshimoto on sales of music and entertainment CDs and DVDs, as well as transmission of entertainment content to PC users based on Viiv technology.

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