- Reliance ADA Group company Zapak’s gaming portal for women, Zapak Girls has gone live. For now, the site is in beta, and most of the games on Zapak Girls are from Zapak.com. At present, the forums at Zapak Girls link to the Zapak.com forums. We’re told that there are additions and changes in the offing, and we’ll have more on that later. Zapak Girls is also aggregating TG specific content from their video portal Zapak.tv, like Tarot reading, and an expert advice section will be launched. For now, site does feature an advertisement from Sunsilk’s Gang of Girls.
– HBL reports that Zapak is also planning a gaming site for Kids. Sure enough – Zapakkids.com has been registered. The site will target those below 12 with simple games, and will be launched within two months.
While segmenting will allow for better targeted advertisements, I’m wondering if it will also end up cannibalizing Zapak.com
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