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TV18 Group Launches

TV18 Group has soft-launched its home shopping portal business Shop 18. It has both TV and online interfaces. The online version of Shop 18 is available on It is a joint venture between TV18 and venture capital fund SAIF Partners.
In one of my earlier chats with Ravi Adusumalli, General Partner, SAIF Partners, he had said that HS18 would basically sell items that are not easily available otherwise. For instance, a backpack.
Currently, some of the items prominently displayed on the site include an MP3 Player, flowers, and a fire extinguisher. The first two are easily available on other shopping sites. I am sure they will add more products soon. The good thing is they have a 15 day

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