Blog Post

Print Titles Vie For Online Oscar Attention

If last month’s Golden Globe awards are any indication, next Sunday’s Oscars are going to be very good for the web traffic of traditional media outlets covering the Academy Awards, a NYT article suggested. While the TV audience drew 20 million viewers, within a day of the Golden Globes broadcast, People Magazine’s people.com attracted 39.6 million pageviews. Celebrity news magazine sites Vanity Fair (vanityfair.com), Entertainment Weekly (ew.com), E! (www.eonline.com), along with the entertainment sections of dailies like The LAT (theenvelope.com), and many others have dedicated sections of their websites to all things Oscar (speaking of daily papers’ entertainment coverage, somehow the Times forgot about its own special Oscar blog, The Carpetbagger).
Although special Oscar sites are nothing new – most of the above sites have existed in one form or another for past Academy Awards shows – there is a new appreciation of the benefits that can accrue from administering a site that provides added layers of coverage and access. As Martha Nelson, editor of Time Inc.