Nowegian Newspaper Publisher Schibsted’s Online Flanking Strategy

IHT has a nice profile of Schibsted, the Norwegian newspaper publisher which is doing very well online, contrary to tghe fate of other newspaper publishers worldwide. Earnings rose 28 percent in the Q4 for the company, and online operations will generate about 20 percent of the company’s revenues this year, and will generate as much as 60 percent of the operating earnings by next year, according to analysts. And why is it doing so well? By sticking to its online investments, and launching new brands even if it undercuts its own print products.
It is now the biggest player on the Internet in Norway and in neighboring Sweden. It has also expanded aggressively into new markets like France and Spain, starting free newspapers under the name 20 Minutes and acquiring classified advertising businesses that it is moving onto the Internet.