Nick Encourages Kid Uploads With ME:TV

A weekend journey from the NBA-All-Star events in Las Vegas to a birthday party for the 4-and-under set landed me squarely in the marketing blitz known as kids TV. Permeating the Nick programming in between ads for Bratz beach dolls and the like: promos for ME:TV, Nickelodeon’s latest user-gen concept. Registered users can upload videos through Nick.com and broadband channel Turbo Nick. Some will be played on the live studio show Nickelodeon’s ME:TV that launches today; it will pop up between 5-7 p.m. around and between various Nick shows. Kids will be able to vote and some can participate from home via webcam. (Parents have to submit permission slips by fax or mail before a kid can upload.) The NYT has more.