MTV at 25: More Than Videos … and More to the Net

MTV has reinvented itself more times than Neil Young and Arianna Huffington combined. In The NYT, David Carr ponders the future of the Viacom-owned, once-dominant cultural touchstone, now at the crossroads at the ripe old age of 25. Carr walks through the various milestones in the history of what was once called Music Television and looks at how it expanded and invented new genres of television (particularly reality). But the meat of the article is considering what comes next. Carr does some prognosticating, as do the people he interviews. Most interesting is how the importance of digital media is implicit in almost everyone’s words. Christina Norman, MTV