Nickleodeon Preparing New Site; Not Too Bullish On Mobile

Nickleodeon is planning to launch “a grand website for ourselves” says Nick India VP & GM Nina Jaipuria in an interview with Indiantelevision.com. The website will have contests and games, and characters from Nick, though Jaipuria doesn’t confirm whether it will be a virtual world like Nicktropolis. Apparently, not many kids have access to the mobile and Jaipuria doesn’t seem to be too bullish on the mobile as a means to reach out to kids. Their sites will therefore will mention SMS codes for contests, but there are no plans for mobile content yet. Nick’s target audience is aged between 4 and 14. Read the interview here.

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