Bell Canada Launches Full-Length Movies For Its Mobile Service

Bell Canada has taken the wraps off Mobile Movies, a service that delivers full-length, pay-per-view movies streamed directly to video-capable mobile phones. The movie content includes new releases and classic movies from The Walt Disney Company’s Buena Vista International Television division and Sony Pictures Television International. A component of the service is an interactive movie client software application users can download to their phones and use to browse movie information, including trailers and plot summaries, before they choose what to watch. The Mobile Movies software also features intuitive DVD-like playback controls (play, pause, fast forward by chapter and rewind by chapter) in a navigation bar. Users can exit movies at any point and resume watching from where they left off.

Mobile Movies from Bell start at $5.99 and require a subscription to a package service (Unlimited Mobile Browser service or any Fun Bundle). Users can view a movie an unlimited number of times within a rental period, which ranges from 24 hours to a week depending on the title. Press release

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