Bcwebwise Creates Myregret.in For Kotak Mutual Fund

Have been waiting for this to be unveiled: bcwebwise, the people who developed sunsilk gang of girls, attempted an alternate reality game (ARG) created a site for Kotak Mutual Fund at myregret.in, which bore no mention of the sponsors until today. People had to sign up, strangely enough, with their email address and express their one regret in life. The site seemed almost like a discussion board, with advice being offered. The site now allows people to check what their friends regret, which has privacy issues. The terms and conditions have changed since the site was unveiled, and it seems people have agreed to allow Kotak Mutual Fund to contact them via email. When doing a site like this, I don’t think the design should be so slick, or that the company should link to their portfolio in the footer — too obvious, and will probably put a lot of people off.
Related:
– <a href="http://www.contentsutra.com/entry/and-you-thought-this-wasnt-a-game/&quot; title="And You Thought This Wasn

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