@ 3GSM: Mobile Search Disappoints, It’s The Context, Stupid

Recent Ovum research shows most users neither understand nor use mobile search. Where has the industry failed? Usability and cost are the chief barriers, according to today’s 3GSM panel of senior execs from search engine companies – including Google, JumpTap, m-Spatial- and Daniel Appelquist, Vodafone’s senior technology strategist .

However, usage may also be lagging because “asking consumers if they use it is the wrong question,” Appelquist said. “Consumers shouldn’t be aware of mobile search. They should be aware that they are finding and getting the content

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