Attack of the Mini-Googles

My column from Business 2.0 on vertical search engines, published in the January 2007 edition is finally online.

shadow_of_google03.jpgLot of talk about Jobster, Zillow and Trulia, but the focus of the story is Mobissimo, a travel search that does really find cheap tickets for you. It was a great untold story, profitable and rather simple in its objectives.

Illustration by Alex Ostroy courtesy of Business 2.0 magazine.

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