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NYTCO Forms Ad Alliance With Monster Worldwide

No HotJobs consortium for the New York Times Company …NYTCO is partnering with Monster Worldwides for online job services at its 19 newspaper sites, both companies announced this morning. Starting in March, the deal calls for the 19 news sites, which includes those of the NYT, the Boston Globe, the Worcester Telegram & Gazette and other newspaper properties throughout the southeast and California, to co-brand their online help wanted ad sections with Monster. The two say the alliance promises to bridge “local relevance and broad online reach in the careers market.” Aside from the online component, Monster’s existing recruiting customers also will have the opportunity to cross-advertise in the NYTCO’s print properties. To enable this, Monster is introducing a “click-to-print” feature that will let current online recruiting clients reverse-publish their job listings as print ads in NYTCO’s newspapers. As the NYT notes in its own article, the move represents the latest effort of a newspaper trying to fend off sites like craigslist, which has cut sharply into classified ad revenues. Meanwhile, Monster, aside from the branding advantages of being attached to the NYTCO’s properties, gets the benefit of access to local markets, which have been a particular strength of newspapers verrsus national job-listing sites. Release
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