@ 3GSM: Multi-Platform Content Makes Progress; Sony Gives A Sneak Peek At Its “Muli-Tainment” Offer

Should content companies push mobile TV as a stand-alone offer? Or should they create content that treats it as part of a multi-platform mix? Anders Wannfors, CTO of Imobile, a Swedish interactive content production company, used his session at iHollywood to showcase a new approach. His series, La-La-Land, will be a combination TV soap opera series, mobisode and Web community. It will be available as a subscription service to mobile users in Sweden later this year.

The series, which follows the life of a working-class Swedish girl trying to make it in an upper-class section of Stockholm, and is chock-full of features that “encourage mobile use

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