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News Hits: MySpace Filters, Veoh Revs, Viacom Embeds

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The beginning of the week, as usual, is full of news. Here are some online video-related items we didn’t want to let slide by.

MySpace started a pilot program of video filtering technology. MySpace, like just about everyone, is under legal pressure from Universal Music Group, which sued it in November. Video fingerprinting technology licensed from Audible Magic will now be used on the site to block audio and video files that Universal claims.

Three takeaways:

  1. MySpace is clearly loving getting to claim that it can get its tech act together before the Google geeks, who’ve yet to figure out how to use fingerprinting on YouTube.
  2. Audible Magic is cleaning up as far as signing up video sites for its audio and video filtering technology, the latter of which it only recently licensed from a scientist. Bolt, for instance, is also using the company’s tech to filter its videos as part of its settlement with Universal and purchase by GoFish.
  3. The MySpace-Audible Magic deal comes despite an existing partnership with Audible Magic competitor Snocap, which hasn’t followed up on intimations it would get into video fingerprinting.

Next up, Veoh has established one of the best feature sets in online video, adding multi-video embeds, cross-site posting and reporting, publisher payments for both rentals and downloads, and personalized recommendations. The Veoh site underwent a redesign and update today.

Viacom is making videos on its own sites work better, in the absence of them appearing on YouTube. That means embeds are coming to nearly all MTV sites, as CNET and Reuters have reported. (IFILM, AddictingGames, and most recently Comedy Central, already offer users the ability to grab code for video so they can embed it on their sites.) Says Reuters,

Viacom has not ruled out a deal with YouTube yet, while analysts say the dust-up is mere negotiating tactic. [As do we.] But Viacom also sees staying relevant to a new generation of media consumers as a top priority. To do so, they are borrowing ideas from the very companies they compete against.

YouTube continues to have more luck negotiating with music-oriented companies, promising Digital Music Group to compensate it for use of its songs. As part of the exchange, YouTube gets 4,000 hours of video content, including old TV shows such as “I Spy” and “Gumby.”

YouTube also responded to a trademark infringement suit by Universal Tube and Rollform Manufacturing Corporation, owner of the UTube domain. The defenses sound pretty good to this laywoman, but I’m no expert.

Adobe is launching mobile Flash, but it won’t be available till summer. In other mobile video news, AT&T tapped Qualcomm for mobile TV, and Nokia announced YouTube accessibility via a mobile video feed reader on its N Series phones.

Elsewhere, lots of sites are adding and extending video offerings: Time, TV Guide,

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