NYC-based behavioral advertising firm Tacoda has raised $7 million in its fourth round of funding, according to an SEC filing, picked up by PEHub. Return backers include Rho Ventures, Masthead Venture Partners, Hanseatic Americas and Union Square Ventures.
In total the company has raised about $33 million.
Related:
— Behavioral Ad Firm Tacoda Raises $12 Million
— Tacoda, comScore Wed to Broaden Web Metrics
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