T-Series has signed up with Hungama Mobile to make the song Kar Le Kar Le Koi Dhamaal available on Mobile. The song was initially filmed to promote the third season STAR’s show Kaun Banega Crorepati, the first with Bollywood actor Shah Rukh Khan. T-Series plans to release an album with this and other songs from Khan’s movies. The KBC song and associated content like ringtones, ringback tones and wallpapers are being made available on the mobile. [via release]
So that’s subliminal promotion for KBC, cause the song will be associated with the show anyway.
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