SMS And Online Chat Icon Developer Zlango Gets $12 Million Funding

The amount is a bit excessive, if you ask me, especially for a company that had raised $6 million already previously: Zlango, an Israeli company which has developed a new icon-based language for mobile and online messaging, has received $12 million in second round of funding. The round was led by Benchmark and Accel Partners.
Globes: Zlango was founded in 2003, and earlier raised $6 million from Brooks-Keret Private Investors Group and private investors, including Aviv Venture Capital managing partner Yoav Chelouche and Adv. Eran Ilan.
Details about the company’s service in this Jerusalem Post story: Business model: “When our users send a ZMS (as the company calls it), they pay the provider a fee similar to what they would pay for sending an SMS…If the receiver does not already have Zlango on his cellphone, he can download it from the Internet for free. He just has to pay their provider if they use them.”

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