RCRNews has a piece on using the idle screen of a mobile phone to promote mobile content to customers. There’s nothing radically new (the idea has been around for a while, even if in the US only Cingular is putting it to use) but there’s some interesting points.
“Many users have come to see their “home screens” as a mini-canvas that projects the image of a spouse, child or even just a favorite band. Plastering unwanted ads on a personal space
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