Indiaplaza.in, formerly fabmall.com, is offering customers one of those ‘double the difference’ offers – they’ve launched the ‘Indiaplaza Price Challenge’ for books and mobile phones. Customers who find prices of a specific book or mobile handset cheaper elsewhere can claim gift vouchers from Indiaplaza for double the difference.
Seems to me that this initiative can three purposes: firstly, it’s promotion and could get new customers in to try the site out. Secondly, it maybe allows Indiaplaza to do a reality check on their pricing vis-a-vis the competition. Thirdly, it makes customers aware of their pricing and products. But at what cost?
I found a price difference for Orhan Pamuk’s My Name Is Red at Indiaplaza and Sify Mall, but…
-The challenge is not applicable to a different edition of the same title.
-The challenge is not applicable to a different binding/cover/format of the same title.
Also, even if I was eligible, the gift certificate would be for Rs.8.08. And gift certificates are non-combinable…
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
["wijax_392565c143b17ffc871e4073728c8d11","wijax_ae2837e94412f8c3271e8c9e28fb8287"]
{"source":"https:\/\/gigaom.com\/2007\/02\/12\/419-indiaplaza-tries-double-the-difference-promotion\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_3089258e76ec3cee136686b59b5b9863","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}
{"source":"https:\/\/gigaom.com\/2007\/02\/12\/419-indiaplaza-tries-double-the-difference-promotion\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_3089258e76ec3cee136686b59b5b9863","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}
Comments have been disabled for this post