Been seeing these ads on TV: EMI India has tied up with Sony Ericsson to make the remixed versions of the songs Rock DJ and Better Man, featuring Robbie Williams and Asha Bhosle, available in select Sony Ericsson Walkman phones. I don’t think embedding songs is going to affect purchase decisions, but it’s just something for Sony Ericsson to use for promotions.
Business of Cinema reports that Sony Ericsson (not EMI?) has also partnered with Hutch to make the tracks available for download. The story adds that “Plans are to include the songs in a Bollywood film, sources say”…looks like they’re on the lookout for a deal.
Related:
– Saregama Fishes For More Deals On Preloaded Mobile Music Tracks
– <a href="http://www.contentsutra.com/entry/nokia-and-imi-offer-legends-of-india-music-compilation-pre-loaded-on-n-seri/" title="Nokia And IMI Offer
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post