Contests2Win has launched a site called Bollywood Badshah, an attempt at social media based on Bollywood. They’ve got blogs, polls, contests and downloads for each Bollywood movie featured on the site. So far, content related to five movies is up: Baabul, Bhagam Bhag, Dhoom2, Guru,Kabul Express. Movie trailers are hosted at YouTube. The prizes, as per the site, are courtesy Madras Talkies.
According to the site, it “provides a ground for the creation of mass amounts of user generated content and is an attempt to allow Bollywood access to Audience opinion directly
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