Blog Post

IDG No Longer A Print Company; Online 35 Percent Of U.S. Publishing Revenues

IDG is no longer a print media company, declares Colin Crawford, the SVP of Online at the company, in a rather revealing post on his own blog. The trade behemoth is a private company, so this insight is a helpful one.
— The absolute dollar growth of our online revenues now exceeds the decline in our print revenues. This occurred in the US in 2006 and in Europe during the last quarter.
— In the US, our online revenue now accounts for over 35% of our total US publishing revenues. Next year, for many brands online revenues will be greater than print revenues, if fact they already are at some of our key brands and by 2009

2 Responses to “IDG No Longer A Print Company; Online 35 Percent Of U.S. Publishing Revenues”

  1. Rex, You are absolutely correct the Expo and Events business are very critical revenue and profit compenents for IDG – but even in the important face to face events area – we are looking at the tight integration of the web with the offline events.

  2. I was on the board of American Business Media when it changed its name from American Business Press. The reason: Even then (six or so years ago), no more than 50% of total B2B media company revenues came from traditional print advertising in B2B magazines. All types of data, tradeshows and events, online and other revenue sources were eclipsing traditional print even then. I'm a bit surprised IDG would define themselves as "web centric" however. Those events are real money machines for them.