Yahoo Builds ‘Brickhouse’ To Encourage Start-Ups From Within


Yahoo is trying to get back in touch with its “inner start-up,” BusinessWeek says, by targeting business development from within. The name for this effort is Brickhouse, a new unit within Yahoo that is scheduled to be officially unveiled in March and is intended to serve as a kind of in-house VC firm/incubator. Brickhouse is being led by Caterina Fake, a co-founder of Flickr, which Yahoo acquired in March 2005. Brickhouse tested its first big idea this past week, with the release of Pipes, a free online service that lets users remix popular feed types and create data mashups using a visual editor. Pipes can be used to run personal web projects, or publish and share web services without ever having to write a line of code. BusinessWeek notes that it attracted so much traffic when it debuted this past Wednesday, it had to be taken down temporarily. While Yahoo executives don

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