Variety Drops Subscription Wall

Variety.com, one of the longstanding premium subscription sites, which had been opening step-by-step over the last year, has now completely dropped the paywall, the company mentioned in this story and this release. Variety also launched its digital edition of Daily Variety, available by subscription.
This comes after the company redesigned and relaunched its site a few months ago, decided to experiment initially with keeping the wall down, then decided to go the full way officially. It says over the last year its monthly unique users have grown to 2.4 million.
Rival Hollywood Reporter also redesigned recently and has most of its stories free now as well.

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