@ Media Summit: Online Publishers Hope To Compete With and Attract Advertisers With Customization

With marketers able to craft their own interactive environments, the most important sources of revenue for editorial websites are also becoming rivals — possibly rendering online publications less necessary. How to maintain that crucial relevancy, all while their print siblings continue their own struggles for brand identity and relevancy, was the subject of the final McGraw Hill Media Summit panel, Publishing 2.0: How Multi-Platform Newspaper and Magazine Strategies Are Transforming the Publishing Landscape.

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