ClickJobs.com, the jobs portal from the BharatMatrimony Group, is launching an ad campaign that may see a spend of Rs 7 crore in the next three months on airtime, reports Exchange4media.com.
The company’s TVC features “Happy Kumar”, a fictitious character that portrays a complacent employee, as against “Hari Sadu” of Naukri, a rude boss. I haven’t seen the ad yet. This could be a serious attempt from BM to capture a share of the booming online jobs classifieds market.
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