Idea Tests Mobile TV

According to Pradeep Shrivastava, CMO of Idea Cellular, they’ve been testing TV on the mobile, with ‘multiple integration channels’, reports the Economic Times. I’ve heard that the service was piloted in Uttar Pradesh, and is over Edge. It’s been called Idea TV.
The Idea Cellular IPO opens for subscription on Feb 12th, priced between Rs.65 and Rs.75. More here.

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