CBS SportsLine’s NCAA March Madness On Demand II Opens For Business

The Super Bowl is history and February is well underway so time to think ahead to March Madness. CBS SportsLine, which enjoyed success with last year’s MMOD, just opened up registration for VIP passes to the year’s event. My login from last year worked, which means I would be ahead in line of people who aren’t VIPs. At one point after last year’s tourney started, there were more 150,000 people in the virtual waiting room.
— The MMOD player will launch March 5 with highlights from historic games. The live video starts March 15.
— Last year’s no-charge offering served 19-plus million live and archived streams, recorded 5-plus million visits and 1.3 registered users.
Will be interesting to see if the numbers budge much this year.

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