VH1 And Nokia To Tap User Generated Content For Music Video In India


For bands, here’s a cost-effective way of making a music video: the video for the song Voice by Mumbai based band Pentagram will feature user submitted videos, reports Indiantelevision. MTV’s Viacom Brand Solution has tied up with Nokia for this initiative, which they’re calling ‘Shot by You’. Users can listen to the song on the Nokia site, and submit their videos via email before Feb 22nd. There will be on ground events, and promos on VH1 to promote it. The video will air in March.

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