Flycell Launches Original Content Unit

U.S. mobile content applications firm Flycell, part of Italian company Acotel Group, has formed a new production division to develop, produce and co-produce original mobile content. It has a deal with Ensemble Development, co-founded by one of the exec producers and directors behind HBO’s 10-part miniseries Band of Brothers.
The development deal with Ensemble calls on partners Tony To and Patrick Murray to develop five scripts during the year that will be used as seven three-minute mobisodes. Ensemble will hire the writers, with Flycell holding exclusive rights to the scripts.
The company also has three other original mobisodes it has launched.