Helio’s trifecta: Google Maps GPS, record subscribers and a new music service

HelioIf we had a "where did these guys come from?" category, Helio would be in it. The Mobile Virtual Network Operator backed by Earthlink and SK Telecom in Korea is a relative newcomer that appears to bring the Korean phone look-and-feel here to the U.S. while licensing cellular spectrum from other companies. Sound like a good business plan? Something must be working because Helio is in the news quite a bit lately:

Some MVNO’s have been a relative failure (ESPN and Disney Mobile come to mind), but Helio might be on to something with the Korean-infuenced handset approach combined with licensing cellular spectrum.

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