Blog Post

Facebook Adding Video Uploads

Popular social network Facebook is adding video uploads in very limited fashion, asking users to submit their own clips on topics like “who am I?” “heartbreak,” and “life during wartime” to be compiled into a television show. The company is formally announcing the project tomorrow, but the news is already out on the AP wire.

Facebook, which is famously particular about its user experience, does not seem to be opening its site up to general video uploads, and will constrict submissions to contests, with the winners being featured on a themed TV show. The company is partnering with Comcast to produce “Facebook Diaries,” a half-hour of the user clips to be curated by Emmy award-winning television producer R.J. Cutler. The show will air online and on Comcast’s video-on-demand service.

Starting in March, Facebook will start allowing user uploads both on its own site and via Comcast’s Ziddio video upload site. Other users will be able to view, share and rate the videos.

The AP does not have details on the terms of the Facebook-Comcast deal, but said it will include sponsorship and advertising, and quoted a Comcast exec talking about Facebook’s desirable demographic, something GigaOM contributor Robert Young says the company is having trouble capitalizing on.

Facebook has grown significantly since it opened to all-comers last fall. It now has 16 million members. The site has an active photo upload feature, but had previously only allowed video through embedded clips from other sites.

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