@ Beyond Primetime NYC: Media Literacy Needed To Bridge Generation Gap

The morning’s second Beyond Primetime panel on media regulation was more varied than the first. At one end, FCC Commissioner Michael Copps expressed the need to reign in media companies and ensure they’re serving the public interest, while at the other end, Doug Lowenstein, president of the Entertainment Software Association, who argued that the fears related to video games as a corrupting force are wildly exaggerated. Overall, there was agreement that parents are, in many cases, woefully out of touch with their kids’ media diet. “Like it or not, media is the other parent and we need to make media literacy as a national priority. Schools ought to have a section teaching kids on to use the media and, most importantly, how media uses you.”
Lowenstein: “We need to bring more technology into schools and instruct teachers on how to use it. But I don’t believe we’re losing a generation of kids. It was said about my generation 20 year ago and most of us turned out all right. If you talk to them, when they hear adults say,

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