Turner Broadcasting & Ericsson To Jointly Develop New Mobile Services

Turner Broadcasting System Inc. and Ericsson have sealed a wide ranging deal to collaborate on new mobile multimedia services based on entertainment content including CNN International, Cartoon Network and Adult Swim. Turner will provide the content and Ericsson will supply the hosting and content management technology. The first of these jointly developed services, a new CNN Mobile service, will launch to users in the EMEA region and make its debut on February 12 at the 3GSM World Congress trade fair in Barcelona. The services will be rolled out to further territories, and both Turner and Ericsson have committed to further product launches throughout 2007.

Users will be able to access the content through operators

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