Lachlan Murdoch In Talks To Acquire 30% In Percept Picture Company: Report

As media mogul Rupert Murdoch recently distributed $100 million of shares to each of his six children, one of his sons Lachlan Murdoch may have found ways to deploy some of his wealth. Lachlan is believed to be in talks to acquire approximately 30 per cent stake in entertainment and sports management firm Percept Picture Company (PPC). The Economic Times, quoting sources, reports that the deal could be pegged at Rs 250 crore. And Murdoch can increase his stake at a later stage too.
PPC has film assets like animation movie Hanuman, and has tie-ups with directors like Ram Gopal Varma and Madhur Bhandarkar for film production. It’s also in talks with Hollywood stars like Michael Douglas and Penelope Cruz for international ventures.
Besides content business, Percept has a celebrity management company, an advertising agency, an outdoor media business and also a PR firm.

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