EA Targeting Nintendo Platforms Next

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Electronic Arts isn’t content with having the top-selling titles on almost every imaginable video game device. Heaven’s no! With the exception of the Colecovision and the Nintendo Wii, EA has challanged just about everything with circuits, and now they have their sights set dead on Nintendo.

According Gamestyle, in the latest EA conference call, there was mention of 15 SKUs in development for Nintendo platforms. Will Wright’s Spore is looking at a DS release as well as a Sims game. However, number one on the Wii and DS might not be in the cards. “Clearly, Nintendo will always be number one on the Wii and DS, but we think we have a realistic goal of being number two, with a market share goal of 15-20 per cent,” said Electronic Arts CEO Larry Probst.

This move, of course, was inevitable because EA may not be the most popular company sometimes, but they certainly know how to make money.. The Nintendo Wii has exploded onto the scene and is still impossible to find. Add that to ridiculous sales of the DS this last year, and it’s hard to find a reason not to develop for the Nintendo platforms. It won’t be long until we have a Sims/Mii crossover… I can feel it.

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Jon R.

I kind of wonder about this. EA knows how to make money in the Playstation world of not having to do better than the lowest common denominator. EA knows how to make money doing things that Nintendo apparently wants nothing to do with for the Wii and DS. The thing that makes EA unpopular is exactly their weakness here.

This isn’t like anything before, where splits in preference were borne of some schoolyard prejudice. This console generation is one of ideologies for some. It’s the kind of thing where people DON’T put up with some shovelware sequel just because. In fact, these systems are tailor-made for those who don’t. I wonder if EA can actually survive in that kind of environment.

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