Video Video on the Wall… Who’s Biggest of Them All?


YouTube, silly! And if you have any doubts, then check out the latest stats from, who sent us a list of top twenty video sites, which we hope to track for you every month.

According to Compete data for the month of December 2006, YouTube has 41.1 percent market share, followed by MySpace. Google clocks in at #3 with 10.2 percent of the market share, followed by AOL and Yahoo. Add Google and YouTube together, and they are half of the online video market. Okay, so $1.6 billion to become the 500-pound gorilla is not such a bad strategy, especially if they can figure out a way to make money from the traffic, and keep the likes of Viacom happy.

Rest of the list, like Break and Metacafe, has tiny shares. One notable site missing from the list: Revver.

(Infoporn below the jump.)

One point to note is that Compete is relatively new tracking service, and since it doesn’t represent the larger Internet population, the numbers might be under-reported.

From Liz: It just so happens that I was corresponding with the folks at comScore today and they also sent over their list of top video sites. Fun coincidence. Compare and contrast to your heart’s delight.



[…] See also NewTeeVee’s compilation of audience for the new television: * YouTube: 41.1 percent market share, 86.8 million sessions, 29.7 million unique visitors * MySpace: 19.3 percent share, 40.9 million sessions, 17.6 million visitors * Google: 10.2 percent share, 21.6 million sessions, 12.1 million visitors And so on. […]


While the online video metrics between Comscore and Compete rarely agree, they almost matched for YouTube in December according to a post in NewTeeVee.Could that mean, at least, as afar as YouTube is concerned, the audiences being measured by both…


Compete does not provide very much information about their methodology, so I for one would be very hesitant to agree with any of the posts above (I work in web analytics for a well known media firm).

Jess, the size of the panel is not always relevant because of the potential for selection bias. The commercial services like Comscore and NetRatings use random digit dialing to identify and subsequently screen potential panelists, while Alexa and Compete rely on internet users to come to them first; these panelists are probably much more likely to be heavy internet users and as such have very different behavior patterns than the average internet user.

As Micki notes, video consumption that is “syndicated” from Revver or similar sites is typically not included in these rankings. Finally, and perhaps most significantly, no service can currently capture streaming or play activity; unique visits to a certain domain & the number of sessions can be tracked, but not actual activity.

Nielsen NetRatings haas been working on a product that relies on a combination of javascript tags and panel data to record play activity associated with a given domain, but that domain has to subscribe to the service (it will probably cost $10-$30K per year) in order to have NetRatings report the data.

So in other words, our understanding of video usage on the internet is incomplete at best at the moment, so it’s probably best to remain skeptical when various rankings and traffic estimates such as these are trumpeted by the media.

Micki Krimmel (Revver)

Although I am not familiar with Compete and their methodology I do know that the ComScore figure is for the site only. Because Revver encourages sharing and we offer an open API, much of our traffic is delivered via our network – off the site. We had well over 1 million unique streamers in the month of November.

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