VH1 has taken a step toward serving up branded user-generated content with the launch of Talentload.tv. The site — VH1 says the first of many — is sponsored by Warner Brothers to promote the Hugh Grant/Drew Barrymore comedy “Music and Lyrics.” Inviting viewers to “get a shot at real fame,” Talentload.tv has a slew of sweepstakes and contests, as well as message boards in addition to an area where users can upload home-made performance videos. VH1
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