A few items of interest as the Super Bowl of advertising approaches:
— A comScore survey found that 27 percent of people who plan to watch the game said they thought the consumer generated commercials would be more entertaining than the professionally-produced commercials would be (compared to 13 percent who expected professional creative to be superior).
— Pizza Hut is launching a text-messaging promotion called the Cheesy Hunt using TV ads just before the kickoff at Sunday’s Super Bowl.
— Six Web sites, including Meebo, Technorati and Plaxo, have made ads and posted them on YouTube with the aim of starting a viral campaign and challenging the expensive advertising blitz set for the upcoming weekend.
— For the fifth consecutive year, TiVo will once again measure how much TiVo users pause, rewind, fast-forward and even just sit back and simply watch the action during the Super Bowl.
— Content delivery network Akamai Technologies posted its annual Akamai Net Usage Index for Advertising and will show total visitors per minute to a collection of advertisers