At Momo Delhi, a need was felt for an application that serves as a gateway to several services to drive GPRS usage. Almost on cue, Star India has announced the launch of an independent application called Plus. They’ve already tied up with Makemytrip and Travelguru for travel, Infomedia for yellow pages, Ganesha Speaks by Bejan Daruwala for astrological content, Universal Music, and magazines like Chip, AV Max, T3 and Overdrive. It also has TV listings, sports content, and more. The application is expected to be made available around the end of February. I got the opportunity to try it out, and noticed a flash screen advertising KBC during data transfer. There was also a ticker on the top part of the screen, which could be used for advertising. I spoke to Viren Popli, Sr.VP
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