German bluetooth marketing company Blue Cell Networks has received an undisclosed amount of investment from state-backed funds, reports Alarm Clock. The 3-year old startup has “put together a platform it calls Beamzone that is used by crossmedia and mobile marketing agencies for promotions by big brands. It has a long list of brand names that have exploited it, such as McDonalds, Burger King, Opel, Nike and THQ Wireless”.
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