Paymate Payments On OnMobile WAP And Voice Portals; Lowe Is Paymate’s Advertising Agency

Mobile payment solutions company Paymate has signed up with OnMobile, a VAS vendor which powers WAP and voice portals for Hutch, Airtel, Idea, Reliance, Tata, Fame Cinemas, Adlabs Multiplexes and others. Those signed up with Paymate will be able to pay for shopping, gifting, movie and airline ticketing and bill payments on these portals. [via release]
I’d spoken to Ajay Adiseshann, MD of Paymate, after he’d announced that they’d signed up with 2500 online merchants, that they’re going to focus first on merchant signups before targeting consumers. Agencyfaqs reports that Lowe has been awarded the advertising duties for Paymate, with the spends pegged at around Rs.3-4 crores.

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